I started blogging back in 2009, but you won’t find any of those posts on Very Hungry Explorer, because two years ago I was advised to remove content considered ‘overly personal’ by a blogging expert and back in the day all my posts were personal, as I was writing about me and all the stuff I got up to.
I’ve seen this happen to a lot of other bloggers as well. Mostly these sites start off as an online diary of sorts, but then you get more and more readers and the little blog takes up most of your time, so you want to make it more professional (and maybe start earning a little money from it), so you start looking into how to make your blog better and that is where the blog experts come from.
Here are the rules that I’ve been given over and over again:
- Don’t blog about anything too personal – your blog should be a brand and not just about you
- Make each blog post an article, rather than I did this and I went there and this happened
- make sure you have a niche – and don’t stray from that EVER
- absolutely do not swear and definitely do not use the word vagina
- post consistently, at the same time, on the same days each week
- write posts that will attract new readers
If you’re a blogger yourself, or if you read a lot of blogs you’ll probably know of many that fit this description and there is nothing wrong with that. There is nothing wrong with that kind of blog at all. Except it doesn’t work for me. Philip (my Mr.) is a writer and he gave a talk at an event recently where he said one of the most important things about your writing is finding your voice.
I realised as I was sat there that I had completely lost my voice, that I didn’t sound like me at all anymore. My blog had become so generic and so professional that I wasn’t including any of my personality in it. I don’t want to be a sickly sweet blogger that loves everything – cos if you ever meet me in real life you’ll be in for a huge shock.
I feel that I am constantly battling between being a ‘professional’ blogger and just blogging about the things that I want to blog about. Which to be honest, will be mainly eating and travel, cos I do a lot of that. But who knows, maybe I’ll shake it up a little 🙂